Mad Perros Pizza
Pocko was approached to develop the branding and the communication tools for a new concept of NY style pizzeria opening the first branch in downtown Nasushiobara. Pocko’s own Marco Oggian fit the brief perfectly with his strong yet friendly graphic style and emphasis on character illustration.
A logo and typeface were created and then our Creative Director, Nicola Schwartz flew out with Marco where they designed and painted the walls of the pizzeria. Check out the story below:
The name of the restaurant (Mad Perros Pizza) has nothing to do with the food but is a reflection of the ethos of the client who is Japanese, not Mexican! Capturing this ethos meant expressing a love of pizza and rock-n-roll but with a kid-friendly vibe that was also cool enough for young adults too.
In between all the painting, the team took lots of breaks to bathe in the onsen, eat soba and party hard ‘Ichiro Kono’ style. It was gratifying to see the final product finished and Mad Perros Pizzeria is the perfect mix of ‘kawaii’ and cool.